BACKGROUND
OBJECTIVE
Allow health-conscious individuals to log in to a responsive health and wellbeing portal to record their health and medical information, and access general mental wellbeing features.
WHY?
We live in a digital age where everything is connected and virtual. The problem with this “always-on” lifestyle is that many people are suffering from burnout. Add to that the stresses of work and life in general, and it’s no wonder many people struggle to stay on top of their health needs or conditions. People are seeking tools to help them stay on top of their health and wellness, as well as for greater balance between the challenges of health, wellness, work, and life in general. Often, this involves activities such as yoga, mindfulness, and therapy, but it can also include pragmatic methods for organizing commitments and needs.
OLIVE was a project created as a part of the UX Immersion course by CareerFoundry. It is designed for those with anxiety— whether diagnosed or not, or simply facing an anxious moment— so they can mitigate its effects and move on with their daily life.
DURATION
November 2020 - April 2021
ROLE
As a solo designer, I was in charge of the whole design process which included competitive analysis, conducting user surveys & interviews, creating user personas & journeys, information architecture, wireframing & prototyping, user testing and iterations
TOOLS
Adobe XD


Manage anxiety your own way
OLIVE
THE DESIGN
THINKING PROCESS
To design OLIVE, I followed the Design Thinking Process, a discipline that aims to address the end-user’s needs with a solution. It guided me through my many findings, feedback, and iteration phases.
COMPETITIVE ANALYSIS
One of the beginning steps of the project was to discover what services were already in the market. I tested and conducted a SWOT analysis of two apps: Sanvello and Reddit.

SANVELLO
STRENGTHS​
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Personalised content
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Hybrid of coping tools and community feature makes this app in a class of its own
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Tracking moods and feelings aren’t time-consuming
WEAKNESS​
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Web version of the app could be improved since not all features are available compared to mobile version
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Access to premium features via health insurance only available in the US
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Users are unhappy when their guided journey is interrupted by a CTA to pay in order to proceed, as it is a premium feature
OPPORTUNITIES​
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Improve web version of OLIVE
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Focus to improve OLIVE’s usability of the community feature
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Explore demographical features for OLIVE
THREATS​
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Large community base
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Most downloaded app of its kind, with the hybrid of tools to cope with feelings and community base
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Because of the two points above, users potentially would not be willing to migrate to a new platform

The next step was to see what prospective users had to say. I created a survey to collect quantitative information and conducted interviews for qualitative information.
USER RESEARCH
RESEARCH GOALS

Understand user behaviour & habits when managing anxiety

Discover which features users prefer with
current apps

Discover user pain points with current apps

Understand the disconnect between some
users and mental wellness apps
84
SURVEY RESPONSES
4
INTERVIEWS
USER PERSONAS
Based on the information I gathered on my research, two very different personas were born: Lynette and Tobias. These two represented OLIVE’s potential users and were the constant inspiration of my design choices and served as a reminder that all users were different.
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*tap on desired persona to enlarge
AFFINITY MAPPING
After user research, it was time to synthesise the information and expose any findings or insights. I decided to use affinity mapping since it will help me identify the relationships of so many individual components.
*tap on affinity map to enlarge
INSIGHTS & FINDINGS
USER JOURNEY & USER FLOWS
Because Lynette and Tobias’ ways of managing anxiety are so different, I also wanted to show the difference in their user journeys. From their journey, their user flows were created in order to show the necessary steps to fulfil their needs using OLIVE.
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*tap on desired user journey or user flow to enlarge