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PROBLEM STATEMENT

Anxiety makes it difficult for a person to go about their daily life and they need that one place to manage it efficiently without having to consult multiple apps or do research that may not yield the results they are looking for. When users consult OLIVE as soon as anxiety arises, we will know their needs are being met.

BACKGROUND

OBJECTIVE

Allow health-conscious individuals to log in to a responsive health and wellbeing portal to record their health and medical information, and access general mental wellbeing features.

WHY?

We live in a digital age where everything is connected and virtual. The problem with this “always-on” lifestyle is that many people are suffering from burnout. Add to that the stresses of work and life in general, and it’s no wonder many people struggle to stay on top of their health needs or conditions. People are seeking tools to help them stay on top of their health and wellness, as well as for greater balance between the challenges of health, wellness, work, and life in general. Often, this involves activities such as yoga, mindfulness, and therapy, but it can also include pragmatic methods for organizing commitments and needs.

OLIVE was a project created as a part of the UX Immersion course by CareerFoundry. It is designed for those with anxiety— whether diagnosed or not, or simply facing an anxious moment— so they can mitigate its effects and move on with their daily life.

DURATION

November 2020 - April 2021

ROLE

As a solo designer, I was in charge of the whole design process which included competitive analysis, conducting user surveys & interviews, creating user personas & journeys, information architecture, wireframing & prototyping, user testing and iterations

TOOLS

Adobe XD

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Manage anxiety your own way

OLIVE

THE DESIGN
THINKING PROCESS

To design OLIVE, I followed the Design Thinking Process, a discipline that aims to address the end-user’s needs with a solution. It guided me through my many findings, feedback, and iteration phases.

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UNDERSTAND

Problem Statement

Competitive Analysis

COMPETITIVE ANALYSIS

One of the beginning steps of the project was to discover what services were already in the market. I tested and conducted a SWOT analysis of two apps: Sanvello and Reddit.

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SANVELLO

STRENGTHS

  • Personalised content

  • Hybrid of coping tools and community feature makes this app in a class of its own

  • Tracking moods and feelings aren’t time-consuming

WEAKNESS

  • Web version of the app could be improved since not all features are available compared to mobile version

  • Access to premium features via health insurance only available in the US

  • Users are unhappy when their guided journey is interrupted by a CTA to pay in order to proceed, as it is a premium feature

OPPORTUNITIES

  • Improve web version of OLIVE

  • Focus to improve OLIVE’s usability of the community feature

  • Explore demographical features for OLIVE

THREATS

  • Large community base

  • Most downloaded app of its kind, with the hybrid of tools to cope with feelings and community base

  • Because of the two points above, users potentially would not be willing to migrate to a new platform

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The next step was to see what prospective users had to say. I created a survey to collect quantitative information and conducted interviews for qualitative information. 

USER RESEARCH

RESEARCH GOALS
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“I didn’t start doing research until things got really bad. I always start with Google but am careful with my searches and visit sites that are more reputable (ex. Harvard). Psychology Today is also a reputable sites where I also conduct my search on therapists. This is how I found my really good one.” 

Jonas - 36 years old - Seattle - CF Student

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Understand user behaviour & habits when managing anxiety

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Discover which features users prefer with 
current apps

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Discover user pain points with current apps

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Understand the disconnect between some 
users and mental wellness apps

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SURVEY RESPONSES

4

INTERVIEWS

USER PERSONAS

Based on the information I gathered on my research, two very different personas were born: Lynette and Tobias. These two represented OLIVE’s potential users and were the constant inspiration of my design choices and served as a reminder that all users were different.

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AFFINITY MAPPING

After user research, it was time to synthesise the information and expose any findings or insights. I decided to use affinity mapping since it will help me identify the relationships of so many individual components.

 

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INSIGHTS & FINDINGS
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Online research and communities are effective ways for some participants to manage their anxiety

USER JOURNEY & USER FLOWS

Because Lynette and Tobias’ ways of managing anxiety are so different, I also wanted to show the difference in their user journeys. From their journey, their user flows were created in order to show the necessary steps to fulfil their needs using OLIVE.

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LYNETTE'S USER JOURNEY
LYNETTE'S USER FLOW - COMMUNITY & EXERCISES
TOBIAS' USER JOURNEY